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Remy President Addresses
Five Challenges in HD Market
Jay Pittas Discusses Threats & Opportunities
at HDRA Annual Meeting
(April 7, 2008) Louisville, KY –Remy, Inc.
President Jay Pittas addressed five key challenges to today’s heavy duty
market at the recent Mid America Truck Show in an address to the Heavy
Duty Representatives Association (HDRA) Annual Meeting.
The five challenges that Pittas outlined were:
- Paying for Changing Technology –
Financing heavy duty technology changes and recovering technology
costs on a timely basis has been recently highlighted by the credit
crunch. “Vehicle assemblers more often look to the supplier
community to help solve new design problems. The challenge for the
supplier is to partner with customers and still produce an ROI that
is acceptable to stakeholders,” said Pittas.
- Electrification of Vehicles – In
response to demands for higher fuel economy, vehicle manufacturers
are increasing the electrification of vehicles. “To get these high
output alternators into high volume production and meet
manufacturers’ expectations for cost and durability is the
challenge,” said Pittas.
“We think traditional
alternator designs can fill this demand up to about 300 amps or so. By
the time we get to higher power demands, more than likely we will get
into hybrid and other technology solutions to fill this demand,”
concluded Pittas.
Remy will introduce the
40SI alternator this summer. It will be the highest output brushless
truck alternator available to the truck market.
- Expanding Technician Shortage – As
technology continues to evolve, the need for more qualified
technicians to work on the new products and diagnose fresh
technologies at all steps in the supply chain (fleet, dealer and
independent distributor) is critical.
“The
burden of field training will rely on the supplier… to have service
schools, traditional print and web based training packages. We must
additionally offer training through vocational schools,” said Pittas.
- Qualified After-Sales Support – This is
just as important as the technician shortage. “Manufacturers must
provide its aftermarket customers with tools to help solve
complicated problems with the right product to its customers,” said
Pittas.
- Globalization – ‘Good old days’ were
simpler; with US truck manufacturers supplied by US components. Now
it is global truck producers with globally sourced components.
Global economy demands global engineering and technology response,
especially in fast moving areas of product development like:
o
Emissions
o
Powertrain
o
Braking
o
Electrical Platforms and System Architecture
Pittas concluded by saying, “Remy has faced all of
these challenges and has responded in various levels of success. The key
is going to be moving forward, to have continuous improvement and
improved business process and planning. ‘Thrive – not just survive’ –
needs to become the mantra going forward for suppliers to today’s heavy
duty marketplace.” |